Specialisms
I bring years of experience in my specialist fields, which also happen to be my personal passions. I AM your customer or reader, so I know exactly how to reach them with translation, writing or marketing that resonates. Read on to find out more about my specialisms!
TV and film
I’ve spent decade working in marketing with some of the world’s leading media, entertainment and TV production companies, including Viasat World and Warner Bros. Discovery. And I simply love watching great content! This means I can translate and write with accuracy and flair to help you secure eyeballs on screen and ultimately international ratings success. I can also support in-house PR and marketing teams with programme publicity projects.
Arts and culture
I‘m a keen museum, gallery and theatre goer and advocate of the arts. At Warner Bros. Discovery, I promoted documentary style content about people, places or events of historical and cultural significance. From websites to brochures, press releases to social media posts - I translate to tell arts and culture stories in a way which resonates in English. As a writer, I take readers with me through words which explore the Italian arts and culture scene in all its stunning glory.
Travel and tourism
I’m a seasoned traveller and have explored the length and breadth of Italy over the last 20 years. I understand your customers in a unique way precisely because I am one of them. I help Italian travel and tourism businesses to find their marketing mojo, translating and writing marketing collateral in English that speaks to their target audience and stands out from the crowd. My marketing workshops can empower tourist attractions and accommodation providers including agriturismi and masserie to take their marketing to the next level.
Food and drink
A self-confessed foodie, good food and drink are incredibly important to me, and I love to share stories about Italy’s exquisite produce and fascinating culinary traditions. Those who know me well know that I am obsessed with good coffee! Through my membership of the Specialty Coffee Association, I’m immersing myself in the world of coffee tasting, techniques and terminology so I can bring this industry to life in words.
A word on technology and sustainability…
Key topics for all businesses to address in their marketing. From museums creating multi-media, immersive experiences for visitors to enjoy, to production companies and tour operators using sustainable practices - I can help convey your key messages around technology and sustainability in a clear and concise way to enhance the reputation of your business.